The Title Above The Name
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi8JfY1r8ZXhmA9-Lq9gzZASH1cGdEEJuG9v2uZI0ZW_SqQ4A_rZrAn4qgM9efUQdH-HoQsWMuo2S2ty85ULtKnfUsZCjEX2_oFtg0MohX0FjM8pmAbF7h8IAi7mk9z-lo0US0zLA6J2IPk/s400/Snapshot+2009-11-05+20-04-36.jpg)
Penn and Teller once wrote an article for Premiere where they revealed one of their favorite movie-going habits: cheering in theaters whenever a character onscreen spoke the film's title (they noted this worked especially well in films like Wall Street).
Over at videogum, they've put together a video that exploits this question to the hilt. It's very funny, but the fascinating thing is how hypnotic it becomes; the line between narrative, audience and marketing becomes blurred, and a surreal space somewhere between David Ogilvy and Andre Breton is made visible.
(h/t to the Twitter feed of comics writer extraordinaire Kevin Church).
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